Starting a Fashion Brand: Business & Branding
About This Course
Have a great fashion idea but don’t know how to turn it into a successful brand? This course is your step-by-step guide to launching your own fashion label from scratch — with the right business strategy, brand identity, and marketing tools to stand out in the competitive fashion world.
In “Starting a Fashion Brand: Business & Branding,” you’ll learn how to build a brand that tells a story, speaks to your audience, and sells. From creating your business plan to managing production and sales channels, this course combines creative vision with practical entrepreneurship.
Learning Objectives
How to define and refine your fashion brand identity
Writing a business plan tailored to a fashion brand
Market research, customer targeting, and positioning
Sourcing and production: from samples to manufacturing
Pricing, budgeting, and profit planning
Branding: logo, packaging, photography, and storytelling
Sales channels: online store, marketplaces, boutiques
Social media marketing and influencer collaboration
Legal essentials: trademarks, business registration, contracts
Material Includes
- 📓 Business plan template for fashion startups
- 🎯 Brand identity workbook
- 📁 Downloadable contracts and checklists
- 📹 Video lessons with real-world case studies
- 🏆 Certificate of completion
- 💡 Bonus: “Top 20 Fashion Start-Up Mistakes & How to Avoid Them”
Target Audience
- Aspiring fashion entrepreneurs
- Designers ready to transition from hobby to business
- Small brand owners looking to rebrand or grow
- Creatives who want to understand fashion commerce
Curriculum
1 Lesson
Lesson
Starting a Fashion Brand: Business & Branding00:00:00
$277.00
Material Includes
- 📓 Business plan template for fashion startups
- 🎯 Brand identity workbook
- 📁 Downloadable contracts and checklists
- 📹 Video lessons with real-world case studies
- 🏆 Certificate of completion
- 💡 Bonus: “Top 20 Fashion Start-Up Mistakes & How to Avoid Them”
