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Starting a Fashion Brand: Business & Branding
What you'll learn
How to define and refine your fashion brand identity
Writing a business plan tailored to a fashion brand
Market research, customer targeting, and positioning
Sourcing and production: from samples to manufacturing
Pricing, budgeting, and profit planning
Branding: logo, packaging, photography, and storytelling
Sales channels: online store, marketplaces, boutiques
Social media marketing and influencer collaboration
Legal essentials: trademarks, business registration, contracts
Textiles, Fabrics & Material Science
What you'll learn
Types of textiles: natural, synthetic, blends
Fabric properties: weight, weave, drape, stretch, breathability
The fabric production process: fiber to finished fabric
Common weaves and knits and how they affect garment behavior
Fabric finishes: printing, dyeing, brushing, waterproofing, etc.
Identifying fabric quality and defects
How to match fabric to your design (e.g., flowing dress vs structured jacket)
Basics of textile sustainability and ethical sourcing
Sewing Techniques for Beginners to Advanced
What you'll learn
Essential sewing tools and machine setup
Basic hand sewing and machine stitching techniques
Understanding fabric types and their behavior
Seam types: plain, French, flat-felled, etc.
Proper hemming and edge finishes
Inserting zippers, darts, pleats, gathers, and pockets
Lining and interfacing techniques
Sewing sleeves, collars, waistbands, and cuffs
Garment assembly and final finishing tips
Fashion Illustration & Digital Sketching
What you'll learn
Drawing stylized fashion figures (9-head croquis)
Posing techniques to showcase different garments
Illustrating clothing, textures, and movement
Rendering different types of fabric (silk, denim, leather, lace, etc.)
Using color theory and markers, pencils, or watercolors
Introduction to digital sketching software (Procreate, Adobe Fresco, etc.)
Creating digital fashion flats and mood boards
Building a mini lookbook or portfolio presentation
Pattern Making & Draping Techniques
What you'll learn
Understanding body measurements and sizing
Drafting basic pattern blocks (bodice, skirt, sleeve, etc.)
Techniques for pattern manipulation (darts, pleats, gathers, princess seams)
How to translate sketches into technical flat patterns
Fundamentals of draping on a dress form
Grainlines, fabric behavior, and fabric cutting techniques
Preparing patterns for cutting and sewing
Creating your first muslin (test garment) and fit correction
Introduction to Fashion Design
What you'll learn
The history and evolution of fashion
Key fashion terminologies and industry roles
Elements and principles of design (color, texture, silhouette, etc.)
The fashion design process: from idea to runway
How to develop your personal design aesthetic
Intro to sketching and moodboarding
Basic understanding of fabrics and textiles
Fashion trends, forecasting, and inspiration sources
